The previous colors were muted and some were very similar, making them less suitable for social media content. To enhance visibility, more vibrant colors were chosen to create better contrast among visual elements.

Since users primarily scroll through content on Instagram’s homepage, repetitive layouts significantly reduce the incentive to engage with a post. Therefore, to enhance engagement, layout variations were incorporated into the redesigned content templates.

Giveaway promotions are vital for generating leads. When designing these ads, the focus is on clear headlines, note mockups, and prominent CTA buttons. Strong contrast and visual hierarchy are prioritized to ensure effectiveness.

Here are some other course note covers designed after the branding revamp, with Fluidity as the theme across all these designs.